Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help organizations better identify potential customers.
"The number one thing marketers are struggling with now is data integration," said Randy Cairns, HP Autonomy vice president of marketing. "A lot of work has been done so marketers can look at various segments and understand what sets of content would resonate."
The HP Digital Marketing Hub will use HP's HAVEn, a collection of technologies that the company has assembled into a big-data-styled analysis platform. HAVEn stands for Hadoop, Autonomy, Vertica, enterprise security, and the n stands for the number of applications that the user may wish to incorporate with the platform.
Digital marketing "is a great application area for HAVEn. It is a combination of several technologies coming together to address line-of-business challenges and opportunities," Cairns said.
Computerworld
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