In recent months, Google has made three significant changes to its offerings. Each has both minor and major implications for search engine optimization (SEO) and online marketing.
Google remains by far the dominant search engine, with 67 percent of the overall market, according to comScore. Whenever it revises, gets rid of, adds to or otherwise changes its search-related services, then, search marketing professionals take note.
The three recent updates are Google Hummingbird, which is a complete overhaul to Google's search engine algorithm, the encryption of all search data and the switch to the new Keyword Planner tool.
Computerworld
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